Black-Owned Brands that we Love for Baby, Mama, and the Whole Family


We’ve compiled a list of some of our favourite Black-owned businesses that stock clothing, toys, books, services, and even treats for mama – because we all need to be doing more to elevate and support the Black community. We start with this blog, but our journey of discovery and amplification continues.

Clothing & Stores

Yinibini Baby

This company is not only ethical and sustainable but makes irresistibly cute bodysuits and bibs for babies. They are handmade and use domestically-sourced organic cotton to stitch comfortable and fun babywear.

Lucy Lue Organics

Following on with sustainability values is Lucy Lue Organics. They provide a range of minimal and trendy clothing for the little ones. They pride their company on being socially responsible and ethical. Their clothing is made from soft organic cotton free from any nasties.

The Eco Baby Co

This natural focused store has a range of gifts, clothing, and toys apt for the modern family. This family-run business puts sustainability and ethical practices first, all their packaging being plastic-free. The Eco Baby Co is your one-stop-shop for any baby gifts or treats to yourself.

Coco Pie Clothing

Some adorable clothing and accessories can be found on Coco Pie’s site. Designed to empower children of color, with stylish illustrations and bright colors.

Ozzie + Olive 

Seriously cute and sassy clothing can be found at Ozzie + Olive. They stock tops and totes for the little ones.

Little Muffin Cakes

This store stocks a range of cute items from blankets to cards and gift wrap. Their high-quality merchandise aims to represent the beauty and diversity of children.

Darlyng and Co

Your one-stop-shop for natural baby products. They’ve got clothing, toiletries, skincare, and baby products. Their mission is to give families one less thing to worry about by compiling a range of safe products all in one place.

Because of Zoe

This company handcrafts hair bows and headbands full of color and fun. They aim to celebrate the joys of childhood through their range of products.

Toys

Little Likes Kids

This store provides educational, diverse, and fun toys for little ones. The brand was created to provide kids with inclusive and reflective toys that accommodate every child. From puzzles to memory card games you can be sure that a purchase from Little Likes Kids will be educational and inclusive.

Harperiman

Haperiman crafts beautiful dolls of all different shapes, sizes, and colors. The owners, a mother and daughter duo, saw a gap in the toy section, where dolls of color were underrepresented. They wanted to do something about this so started Haperiman dolls, creating dolls that are relatable for everyone.

The Fresh Dolls

A doll company with a difference. Fresh dolls are inclusive toys with purpose. Dr. Lisa left her academic career to start a doll company that empowers young children of color to show they can be represented in their toys, to show they are beautiful.

Puzzle Huddle

A stunning range of illustrated puzzles that capture diverse characters. These puzzles are designed to inspire and affirm a range of diverse children.

Books

Just Like Me Box

A monthly subscription package where you receive a range of African American books and other educational tools. Every book is handpicked with thought and the package is designed so children of color can see themselves represented in the literature they are reading.

Brave and Kind Books 

An online and physical book store that stocks a range of educational and inclusive stories. Fiction, non-fiction, activity books, and even apparel this is more than just your average book store.

The Conscious Kid Book Subscription

A monthly book subscription dedicated to equity and promoting positive racial identity development in youth. Their stories are educational and deal with important topics in a kid-friendly way.

Services

Lovely Leaps Dance Studio

Who doesn’t love a dance? This virtual dance studio lets your little one boogie while learning about key motor skills in an all-inclusive space. They have different classes to suit a range of ages, and also provide in-person classes in their San Marcos, CA studio.

For Mamas

The Wrap Life

The Wrap Life crafts stunning head wraps in a range of colors, patterns, and fabrics. They believe that head wraps provide a space for self-expression, and the stock on their website reflects just that.

Riot Swim

Treat yourself to a piece from Riot Swim. They stock a range of swimwear to suit all colors and shapes, you’ll be able to find something jaw-dropping that works for you.

Fe Noel

A high-fashion brand that explores bright colors and bold prints. The designer, Fe Noel, draws inspiration from travel and her Caribbean heritage. She also has a passion for supporting young women entrepreneurs, where she has started the Fe Noel Foundation.

Proclaim 

An all-inclusive lingerie brand that crafts comfortable and sustainable products. Their lingerie is made from high-quality recycled materials. The outcome? super soft undergarments that ever color and size can enjoy.

Freedom Apothecary

If you’re in need of some self-care Freedom Apothecary is the place to visit. Whatever self-care product you’re after they’ll be sure to have it. Makeup, cleansing balms, oils, serums – all non-toxic and will leave you shining. The brand was created to celebrate holistic wellness and build an inclusive community in this space.

Goodee World

A marketplace that stocks high-quality homeware products from a range of ethically made and authentic goods from different companies. You’ll find it all, from blankets, lighting kitchenware, and much more.

Matrescence

A stunning self-care range designed for the busy mama, the range has taken into account all skin types. They have a range of high-quality skincare products that encompass diversity and will leave you glowing.

Oui the People

Pamper yourself with this range of hair removal and beauty products. They offer razors, shaving oils, wax strips, and other hydrating skincare products. The brand has moved away from giving you ‘perfect’ or ‘flawless’ results but rather feeling great in your own skin.